BIG COMPANIES
KOMEX
FORTY YEARS OF CARTOTECHNICS AND ADVERTISING TOLD WITH PRODUCT VIDEOS AND PHOTOGRAPHS
The site's target audience is marketing, trade marketing, and purchasing managers from large companies looking for a partner to set up the store: self-erecting columns, displays, shop-in-shop, packaging, and communication materials. The site communicates industrial reliability through the image and video narrative of the entire product catalog and through the brands already followed by Komex, Ferrero to Sanofi, Iliad to MSC Cruises.
In the case of Komex, the site was created to present forty years of experience in the design and production of point-of-sale communication solutions, from self-erecting columns to coffee tables, from displays to Shop in Shop, up to Shopper & Packaging and Stick'n Glide. As part of the project, we oversaw the logo rebranding and coordinated image, as well as a photoshoot of over 150 products, organized for product families and used both in product sheets and in the category-filterable catalog (Branding, Events & Meeting, Retail). The homepage opens with three videos made by our agency, showing Komex products in the works and under construction, to communicate the company's production capacity from the first impact.
Going down to the homepage, we explained the working method through six phases (Consultancy, Design, Prototyping, Construction, Packaging, Logistics) and some key company numbers. This is followed by the product catalog with photoshoot images, customer reviews, and, a strong point for a B2B audience, the "Our Customers" section, with the logos of major national and international brands that strengthen Komex's credibility in the eyes of new potential customers. The site closes with a contact form for quote requests, direct contact details and company certifications (FSC, Ariba Network), designed to reassure structured companies accustomed to certified suppliers.